The Company
What is the new face of futuristic fashion? The trend predicts an adaptation to sustainability and stylish comfort. Dollar products have today gone beyond the boundaries of the country. The lucrative export market beckons. Having consolidated its position in Gulf countries the Company is now aggressively looking at the rest of the world with collections that promise to redefine evolution.
It is the vitality of the brand that will make the decisive difference. And brands have to evolve to suit changing tastes, times and tempos. Discussions have begun with the country’s leading fashion designers which promises to take the brand to new heights. Dollar Industries Ltd is today ready to fashion a new tomorrow for the innerwear market.
From a laid-back industry of the Fifties and Sixties to an avant garde market that
today is worth about 10,000 crore, the hosiery business in India has undergone
a remarkable metamorphosis, contributed in no small measure by visionaries like
Shri Dindayal Gupta, Chairman of Dollar Industries Ltd. He accomplished this by
focusing on quality, insisting on innovation and forging a series of business strategies
that transformed Dollar from a slow moving and self satisfied dinosaur into a lean,
agile competitor.
From humble beginnings in 1996, the Company has become a force to reckon within the innerwear market. Today the Company’s reach spans 26 states, making us one of the country’s top five hosiery undergarment manufacturers. Dollar received three national awards in 2006, 2007 and 2009 for best brand and excellence in Men’s Innerwear from CMAI. The brand has a strong presence in international retail chains like Carrefour and Lulus and a growing market in the Middle East.
But Dollar is always looking and thinking ahead. Our ongoing mission is to continue to push boundaries to deliver the experience and excitement that our customers expect. The Company anticipates a 400 crore turnover by the end of 2010-11.
The Company is in the able hands of four brothers:
Shri Vinod Kumar Gupta, Managing Director; Shri
Binay Kumar Gupta, Director; Shri Krishan Kumar
Gupta, Director and Shri Bajrang Gupta, Director.
Shri Vinod Kumar Gupta, Dollar’s Managing Director believes that it is quality that sets the Company ahead of competition. "All Dollar products are made with the country's finest yarns and manufactured on imported machines. Our strength lies in the state-of-the-art technology that goes into making quality hosiery products including vests, briefs, thermal wear, casual wear, socks and sports wear that are high on comfort and low on pricing."
The Gupta brothers belong to an era that follows the time honoured ethical traditions of a business enterprise. They are completely in touch with the changing profile of today's consumers. A market that is getting younger, increasingly becoming a global entity, and one that is tuned to trends and aspirations across countries and societies. As the company have grown in size and sophistication, the simple commitment to its customers’ needs has continued to be its hallmark and the secret of its success.
Innovation and Insight are a way of life at Dollar. Gaining insight into consumer trends is the only way to grow. Our specialised team of trend-watchers keep a close watch on what is happening to the consumer, what are the emerging trends and above all, how we can add value to the Dollar experience so as to keep it vibrant and relevant. A designer touch can be seen in the bold graphic prints for Force Designer T-shirts. Texture adds its comfortable and distinctive touch to Wintercare Ultramagic. Women too have not been forgotten; our Missy range has diversified from camisoles and chemises to the ever-popular leggings which are created from< a special textured fabric.
A nationwide network of representatives and distributors in 26 states across India helps to reach Dollar products to every corner of the country. 17 branches – at Tirupur, Delhi, Jaipur, Patna, Ranchi, Indore, Guwahati, Cuttack, Vadodara, Nagpur, Bengaluru, Hyderabad, Agra, Ludhiana, Rohtak, Raipur and Rudrapur (Uttaranchal) – cater to the growing needs of our customers. Our strong marketing network has contributed in no small measure to our phenomenal growth over the years. Strongholds continue to be in the important markets of Rajasthan, Madhya Pradesh, Maharashtra, Uttar Pradesh, West Bengal and Haryana.
The knitted innerwear segment, particularly in the men’s
category, has offered starring roles to Bollywood’s leading
men. After Salman Khan, Bollywood’s original ‘Khiladi’
Akshay Kumar has become the new face of Dollar Club
Innerwear. The new commercials featuring Akshay Kumar
have hit the air and are fetching rave reviews.
In the words of Akshay himself, “I am happy to be
associated with Dollar Innerwear because there is a
perfect fit between Dollar and me, since the brand stands
for style of the future generation and I have always been
a style statement for younger generation.”
With a high decibel marketing campaign in Television,
Press, Outdoor, Radio, POS and Value Added Services
awareness, the recall and health of Dollar Industries are
growing by leaps and bounds.